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#ARDELineTraining #ardelinetraining
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To raise brand awareness and generate social media marketing content, we prepared promotional materials and organised open day events. The open day events enabled us to showcase nail art portfolios, training premises, live nail art techniques, and the overall academy atmosphere, while building social proof.
OPEN DAY EVENTS
For the ArdeLine Nail Academy, we not only worked on hosting their social media but also developed a brand and training program concept. The core aim was to create a training program that would distinguish the business in a crowded nail art industry. Inspired by the colourful and bold shapes of the 1960s, which symbolise a mix of cultural rebellion, new technology, youth power, and artistic experimentation, a visual concept of ArdeLine Training was made to effectively combine colour theory with geometric patterns and high contrast. Below are some of the work examples and tactics we used to introduce the newly established academy to target audiences.
01
To raise brand awareness and generate social media marketing content, we prepared promotional materials and organised open day events. The open day events enabled us to showcase nail art portfolios, training premises, live nail art techniques, and the overall academy atmosphere, while building social proof.
OPEN DAY EVENTS
01
OPEN DAY EVENTS
To raise brand awareness and generate social media marketing content, we prepared promotional materials and organised open day events. The open day events enabled us to showcase nail art portfolios, training premises, live nail art techniques, and the overall academy atmosphere, while building social proof.
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As the beauty industry is an art form of visual representation, we created colourful and bold social media campaign banners, selecting and curating corresponding colour objects, fashion, and other items to express a cohesive aesthetic approach in accordance with colour theory and specific shapes used to create a nail design set. As social media is competitive and visibility matters, we chose this approach to create a ‘stop the scroll’ effect. Bright colours and striking layouts as mood or inspiration boards grab attention in seconds, increasing engagement and click - through rates, especially when the prime target audience is female.
SOCIAL MEDIA BANNERS
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As the beauty industry is an art form of visual representation, we created colourful and bold social media campaign banners, selecting and curating corresponding colour objects, fashion, and other items to express a cohesive aesthetic approach in accordance with colour theory and specific shapes used to create a nail design set. As social media is competitive and visibility matters, we chose this approach to create a ‘stop the scroll’ effect. Bright colours and striking layouts as mood or inspiration boards grab attention in seconds, increasing engagement and click - through rates, especially when the prime target audience is female.
SOCIAL MEDIA BANNERS
02
SOCIAL MEDIA BANNERS
As the beauty industry is an art form of visual representation, we created colourful and bold social media campaign banners, selecting and curating corresponding colour objects, fashion, and other items to express a cohesive aesthetic approach in accordance with colour theory and specific shapes used to create a nail design set. As social media is competitive and visibility matters, we chose this approach to create a ‘stop the scroll’ effect. Bright colours and striking layouts as mood or inspiration boards grab attention in seconds, increasing engagement and click - through rates, especially when the prime target audience is female.
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